The marketing professor wanted to do everything possible to ensure that her students understood her lectures.Accordingly,she used examples of marketing activities with which most students were familiar.For example,the professor discussed the marketing exchanges between students and grocers,college bookstores,convenience stores,and clothiers.The examples used by the professor were her attempt to ________ her message to encourage better understanding on the part of her students.

Question

Quizplus · Accepted Answer

The process of communication is designed to foster understanding between a sender and a receiver.In an attempt to increase the likelihood of successful communication between the sender and receiver,the sender attempts to encode the message in a manner that is easily decoded by the receiver.One way of accomplishing this is for the sender to use examples,language,and speaking styles that are familiar to the receiver so that the sender and receiver have a mutually shared field of experience,as is the case with the marketing professor.

The Marketing Professor Wanted to Do Everything Possible to Ensure