Ford Motor Co.partnered with Toby Keith to offer consumers a chance to win a 2018 Ford F-150 and "a VIP weekend experience for you and three guests in Cabo San Lucas,where you'll get to hang with Toby at his hideaway." Which promotional element is being used here?
A) advertising
B) personal selling
C) publicity
D) sales promotion
E) direct marketing
Correct Answer:
Verified
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