During the postpurchase stage of the consumer purchase decision process,marketers want to reduce post-purchase anxiety for their customers.Which of the following would be most useful for accomplishing this objective?

Question

Quizplus · Accepted Answer

In the postpurchase stage,the salesperson is still important.In fact,the more personal contact after the sale,the more the buyer is satisfied.Advertising is also important to assure the buyer that the right decision was made.Advertising and personal selling help reduce the buyer's postpurchase anxiety.

During the Postpurchase Stage of the Consumer Purchase Decision Process,marketers