For a promotional campaign,the hierarchy of effects refers to the stages a prospective buyer goes through,which include
A) awareness,interest,evaluation,trial,and rejection.
B) interest,adoption,and brand loyalty.
C) cognition,affect,and behavior.
D) awareness,interest,evaluation,trial,and adoption.
E) seeing an ad,trying the product,buying the product,and buying the product again.
Correct Answer:
Verified
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