Amazon.com,a successful online retailer,manages an extensive customer database that is used to determine which products are suggested to each customer.Some data are best collected from the customer;other data are best collected from the businesses where purchases are made.Which of the following customer data are best collected from the customer?

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Databases are the result of organizations' efforts to create profiles of customers.While most companies like Amazon try to keep records of their customers' past purchases,many other types of data are needed to develop one-to-one relationships with customers.Some data,such as lifestyles,media use,and demographics,are best collected from the consumer.Other types of data,such as price,quantity,and brand,are best collected from the businesses where purchases are made.

AmazonCom,a Successful Online Retailer,manages an Extensive Customer Database That Is