Which of the following statements about comparative advertising is true?
A) Comparative advertisements are illegal in the United States.
B) Comparative advertisements are disliked by most consumers and thus attract negative attention for the advertiser's brand.
C) Comparative advertisements need market research to provide legal support for their claims.
D) Comparative advertisements are a form of institutional advertising.
E) Comparative advertisements are rarely constructed to be persuasive.
Correct Answer:
Verified
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