________ ads are expensive but effective;TurboTax reported that following its ad's airing,it more than doubled the number of people talking about its brand.

Question

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Super Bowl ads are effective: TurboTax more than doubled the number of people talking about its brand (buzz);Skittles doubled the word-of-mouth activity for its brand;Hulu increased the "purchase consideration" of potential consumers by 3 percent;and 84 Lumber generated 15 million page views on its website.

________ Ads Are Expensive but Effective;TurboTax Reported That Following Its