The owners of a small bar and grill want to run an ad on local radio in the small town where the business is located.Their objective is to create awareness for the restaurant among the town's consumers.Which of the following measures should be used to assess the number of different people or households exposed to the advertisement?

Question

Quizplus · Accepted Answer

Reach is the number of different people or households exposed to an advertisement.Television and radio stations describe their reach using the term rating,the percentage of households in a market that are tuned to a particular TV show or radio station.

The Owners of a Small Bar and Grill Want to Run