Assume the following information: The cost of a full-page color ad in the U.S.national edition of The Wall Street Journal (newspaper)is $327,897 and its U.S.audience size is 1,566,027.The cost of a full-page color ad in the U.S.national edition of USA Today (newspaper)is $207,720 and its U.S.audience size is 1,711,696.The cost of a full-page color ad in the U.S.national edition of Bloomberg Businessweek (magazine)is $148,300 with an audience size of 900,000.The cost of a full-page color ad in the U.S.national edition of Sports Illustrated (magazine)is $396,600 and has an audience size of 3,000,000.The cost of a 30-second ad on the most recent Super Bowl telecast is $3,800,000 and has an audience size of 108,400,000.Using this information,which of the five media alternatives has the lowest CPM?

Question

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CPM is calculated by dividing the total cost by the audience size and multiplying the result by 1,000.The CPM for The Wall Street Journal = ($327,897 ÷ 1,566,027)× 1,000 = $209.38.The CPM for USA Today = ($207,720 ÷ 1,711,696)× 1,000 = $121.35.The CPM for Bloomberg Businessweek = ($148,300 ÷ 900,000)× 1,000 = $164.78.The CPM for Sports Illustrated = ($392,800 ÷ 3,150,000)× 1,000 = $132.20.The CPM for the Super Bowl = ($3,800,000 ÷ 108,400,000)× 1,000 = $35.06.The lowest CPM of the five alternatives is the Super Bowl at = $35.06.The highest CPM of the five alternatives is The Wall Street Journal at = $209.38.

Assume the Following Information: the Cost of a Full-Page Color