A western clothing retail store marketing vice president is developing an advertising budget using the objective and task method.She has the objective of clearing slow-moving merchandise from her shelves and is trying to choose between using radio ads or newspaper ads.Which of the following is an advantage of radio relative to newspapers as a medium for achieving the objective?

Question

Quizplus · Accepted Answer

The major advantage of radio is that it is a segmented medium.Various radio stations appeal to different market segments.For example,a country music format is likely to be listened to by customers of a western clothing retail store and therefore would provide an advantage relative to newspaper in this example.

A Western Clothing Retail Store Marketing Vice President Is Developing