One disadvantage of using the yellow pages as an advertising medium is
A) they are difficult to keep up to date.
B) the marketer cannot control the exact message that is published.
C) the ads are perishable.
D) few households with telephones have them.
E) they have high delivery costs.
Correct Answer:
Verified
Q131: Trice Jewelers is a high-end independent jeweler
Q139: Recent studies comparing advertising in different media
Q145: The broad set of interactive messaging options
Q146: The Wall Street Journal and USA Today
Q150: Because of consumer "banner blindness," the current
Q151: All of the following statements are true
Q155: One advantage of using the yellow pages
Q159: One advantage of using the Internet as
Q160: One advantage of using newspapers as an
Q161: Which of the following statements about online
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents