A basic approach to scheduling when seasonal factors are unimportant and advertising is run at a constant or steady schedule through the year is referred to as a(n)
A) continuous schedule.
B) flighting schedule.
C) pulse schedule.
D) phased schedule.
E) constant schedule.
Correct Answer:
Verified
Q163: Continuous scheduling would most likely be used
Q183: An in-house agency
A) provides the most complete
Q184: Showing ad copy to a panel of
Q192: Because advertising is expensive, marketers want to
Q194: A flighting schedule combined with a steady
Q195: Tests conducted before an advertisement is placed
Q196: Though the most common form of compensation
Q197: In a _, the test ad is
Q197: A(n)_ is an advertising agency that provides
Q198: A limited-service agency
A) provides the most complete
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents