When a company uses a(n) ________,it is using its own advertising staff to provide the promotional services needed by the company.
A) intra-firm agency
B) promotion department
C) in-house agency
D) full-service agency
E) limited-service agency
Correct Answer:
Verified
Q190: A limited-service agency is
A) an advertising agency
Q191: Tests conducted after an advertisement has been
Q193: Advertising agencies that specialize in one aspect
Q203: Posttests that involve studies such as controlled
Q204: Directed to ultimate consumers, consumer-oriented sales promotions
Q205: The Starch test uses aided recall to
Q212: A researcher asked Kelly, as a subscriber
Q213: An aided recall posttest designed to determine
Q216: The Starch test uses a(n)_ to determine
Q218: The Starch test is an example of
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