Marketing firm Valassis created and managed a Nutella promotion to induce trial of the product.Nutella is a creamy,chocolaty,hazelnut spread that is imported into the United States from Italy.A Valassis polybag containing a 20-gram "Coppetta" packet of Nutella spread,a cracker,a Nutella coupon,and a product brochure were delivered to consumers' doors via the Sunday newspaper.What type of sales promotion was used here?

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Sampling is offering a product free or at a greatly reduced price to encourage consumers to try a product.The Nutella product sample was delivered with a Sunday newspaper to the target audience using the Valassis polybag.

Marketing Firm Valassis Created and Managed a Nutella Promotion to Induce