When a ________ is offered on lower-priced items as a sales promotion,the time and trouble of mailing in a proof of purchase to get the rebate check often means that many buyers never take advantage of it.
A) premium
B) rebate
C) coupon
D) deal
E) product placement
Correct Answer:
Verified
Q263: Trade promotions are
A) promotions where charitable contributions
Q265: A discount on each case ordered during
Q269: A variation of the case allowance is
Q272: The consumer sales promotion that involves the
Q275: A variation of product placement, called _,
Q276: Cooperative advertising refers to
A) advertising programs by
Q278: Sales tools used to support a company's
Q282: An e-mailed announcement that was sent to
Q284: A publicity tool that is heavily relied
Q285: The increasing effort by advertising agencies, trade
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