Messaging apps such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack allow consumers to chat with company representatives, ask questions, and obtain personalized recommendations. These messaging options, when combined with Internet bots, are becoming a new form of shopping known as
A) shop chat.
B) conversational commerce.
C) social media marketing.
D) purchase technologies.
E) connected purchasing.

Question

Quizplus · Accepted Answer

Conversational commerce refers to the intersection of messaging apps and shopping, where consumers interact with company representatives or bots to make purchases or receive recommendations.

Messaging Apps Such as WhatsApp, Talk, Facebook Messenger, WeChat, and Slack