The marketing challenge for the brand manager using a Facebook page is to post and create content that will generate the best response.This goal can be accomplished by all of the following except which?
A)updating content regularly to keep it fresh
B)using familiar imagery and messaging,but adding a twist
C)learning users' passions
D)letting users guide content
E)posting Instagram videos on the left side of the Facebook Page

Question

The marketing challenge for the brand manager using a Facebook page is to post and create content that will generate the best response.This goal can be accomplished by all of the following except which?
A)updating content regularly to keep it fresh
B)using familiar imagery and messaging,but adding a twist
C)learning users' passions
D)letting users guide content
E)posting Instagram videos on the left side of the Facebook Page

Quizplus · Accepted Answer

Recent research has suggested the following guidelines to engage fans on Facebook: (1)be creative,(2)make it familiar but with a twist,(3)keep it fresh,and (4)learn users' passions and let them guide content.

The Marketing Challenge for the Brand Manager Using a Facebook