A company paying a set amount to Facebook for every time a user clicks on its ad is using ________ as a performance measure, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is using ________ as a performance measure.

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Cost per click (CPC) is a performance measure where a company pays a set amount for every time a user clicks on its ad. Cost per thousand (CPM) is a performance measure where a company pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it.

A Company Paying a Set Amount to Facebook for Every