Figure 19-5

-According to Figure 19-5 above,Row A is the performance measure referred to as
A)cost-per-click
B)cost-per-thousand
C)click-through-rate
D)cost-per-view
E)cost-per-action

Question

Figure 19-5
 
-According to Figure 19-5 above,Row A is the performance measure referred to as
A)cost-per-click 
B)cost-per-thousand 
C)click-through-rate 
D)cost-per-view 
E)cost-per-action

Quizplus · Accepted Answer

In Figure 19-5 above,Row A is the performance measure that describes cost per thousand (CPM).The cost per thousand measure ties to the number of times the ad loads and a user might see it-but not whether the user has actually reacted to it.

Figure 19-5 -According to Figure 19-5 Above,Row a Is the Performance Measure