Figure 19-5

-According to Figure 19-5 above,Row C is the performance measure referred to as
A)cost-per-click
B)cost-per-thousand
C)click-through-rate
D)conversion rate
E)cost-per-action

Question

Figure 19-5
 
-According to Figure 19-5 above,Row C is the performance measure referred to as
A)cost-per-click 
B)cost-per-thousand 
C)click-through-rate 
D)conversion rate 
E)cost-per-action

Quizplus · Accepted Answer

In Figure 19-5 above,C is the performance measure that describes cost per action (CPA).The cost per action measure ties loosely to actual sales-for example,paying $5 for every purchase that originates from an ad,say,on the Facebook site.

Figure 19-5 -According to Figure 19-5 Above,Row C Is the Performance Measure