In terms of performance measures important to marketing managers, unique visitors are
A) the total number of pages fans visit on any of a brand's social media sites in a given time period.
B) the total number of Facebook page views in one day.
C) the total number of product website views on YouTube.
D) visitors who post unique comments on a product's Facebook page.
E) the total number of different visitors to a Facebook page in a given time period.

Question

Quizplus · Accepted Answer

Unique visitors refer to the total number of different individuals who visit a website or page within a specified time frame, which is important for understanding the reach and audience size.

In Terms of Performance Measures Important to Marketing Managers, Unique