Which of the following statements regarding the role of salespeople is most accurate?
A)Salespeople have little say in a company's account management policies.
B)Salespeople truly know their customers and therefore are the best resource for segmenting and selecting target markets.
C)Salespeople are the most highly trained of all a firm's employees and therefore have the greatest job security.
D)Salespeople create customer value by providing follow-through after the sale.
E)Salespeople are traditionally given greater authority than other company employees and therefore can offer customers the best financial terms for their purchases.

Question

Quizplus · Accepted Answer

As the critical link between the firm and its customers,salespeople can create customer value by: (1)identifying creative solutions to customer problems,(2)easing the customer buying process,and (3)following through after the sale.

Which of the Following Statements Regarding the Role of Salespeople