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The Practice Whereby Buyers and Sellers Combine Their Expertise and Resources

Question 17

Multiple Choice

The practice whereby buyers and sellers combine their expertise and resources to create customized solutions;commit to joint planning;and share customer,competitive,and company information for their mutual benefit,and ultimately the benefit of the customer,is referred to as


A) multichannel selling.
B) cross-functional selling.
C) partnership selling.
D) relationship selling.
E) customized ordering.

Correct Answer:

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