Interactive marketing often makes use of
A) niche marketspaces.
B) sophisticated choiceboards.
C) the digital divide, which separates online consumers from traditional marketplace consumers.
D) a marketing mix strategy that de-emphasizes the promotion element.
E) human-to-human mediated online "chat room" communication prior to the purchase.

Question

Quizplus · Accepted Answer

Interactive marketing often uses sophisticated choiceboards, which allow consumers to customize products and services to their preferences, enhancing the interactive experience.

Interactive Marketing Often Makes Use of