When you buy an e-book at Amazon.com, it uses ________ to recommend an e-book by a similar author within the same genre.
A) choiceboards
B) connectivity
C) collaborative filtering
D) adaptive selling
E) personalization
Correct Answer:
Verified
Q22: Mars, Inc., uses _ technology to let
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Q25: The Reebok Design Your Own website is
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Q28: Because _ collect precise information about preferences
Q29: Interactive marketing often makes use of
A) niche
Q30: Two unique capabilities of digital technology, _,
Q31: A process that automatically groups people with
Q32: Which of these examples demonstrates how the
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