ESPN allows users of its website to create a landing page that will always display favorite team scores and stories when they visit. ESPN.com uses the consumer-initiated practice of
A) choice board.
B) collaborative filter.
C) individualization.
D) personalization.
E) permission marketing.

Question

Quizplus · Accepted Answer

Personalization refers to tailoring content or features to individual users' preferences, such as displaying favorite team scores and stories on a landing page.

ESPN Allows Users of Its Website to Create a Landing