The solicitation of a consumer's consent (called "opt-in") to receive e-mail and advertising based on personal data supplied by the consumer is referred to as
A) collaborative marketing.
B) personalization.
C) viral marketing.
D) a choiceboard.
E) permission marketing.

Question

Quizplus · Accepted Answer

Permission marketing is a strategy where consumers consent to receive marketing messages, often through opting in, based on their personal data.

The Solicitation of a Consumer's Consent (Called "Opt-In") to Receive