Which of the following is one of three rules for a company to successfully employ permission marketing?
A)Opt-in customers will be guaranteed the lowest possible price for an item compared to similar products or services sold by its competitors.
B)The firm will never buy marketing lists from other companies that may contain their personal information.
C)Customers are given the option to opt-out,or change the kind,amount,or timing of information sent to them.
D)Customers will receive a "30-day money-back guarantee if not 100 percent satisfied" for any product purchased online.
E)Customers will be protected from identity theft for any product purchased from its website.

Question

Quizplus · Accepted Answer

Companies that successfully employ permission marketing adhere to three rules: (1)they make sure opt-in customers receive only information that is relevant and meaningful to them;(2)their customers are given the option to opt-out,or change the kind,amount,or timing of information sent to them;and (3)their customers are assured that their name or buyer profile data will not be sold or shared with others.

Which of the Following Is One of Three Rules for a Company