Monster.com is a leading online, job-hunting website. A person looking for a new job can register with the company in order to save searches. After registration, Monster will automatically e-mail job postings that are relevant to job-hunters. They can unsubscribe on the "Manage Saved Searches" page or with the opt-out link in the welcome e-mail. Monster.com uses ________ to send its e-mail updates.
A) opt-out marketing
B) permission marketing
C) personalization
D) cookies
E) wikis

Question

Quizplus · Accepted Answer

Permission marketing is a marketing strategy that involves obtaining explicit permission from a customer to send them marketing messages. In this case, Monster.com obtains permission from job-hunters to send them job postings that are relevant to their searches.

MonsterCom Is a Leading Online, Job-Hunting Website