Stickiness Marketing Dashboard

-Consider the Stickiness Marketing Dashboard above for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014 where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A)4)0 minutes
B)6)0 minutes
C)10.0 minutes
D)16.0 minutes
E)cannot be determined

Question

Stickiness Marketing Dashboard
 
-Consider the Stickiness Marketing Dashboard above for an automobile dealership.To gauge the stickiness of its website,the firm monitors several measures.For 2014 where would Arrow B be shown,as the average time spent per unique monthly visitor (in minutes)on the automobile dealership's website?
A)4)0 minutes 
B)6)0 minutes 
C)10.0 minutes 
D)16.0 minutes 
E)cannot be determined

Quizplus · Accepted Answer

Stickiness is the amount of time per month visitors spend on a company's website.To gauge stickiness,companies use the following formula: Average Time Spent per Unique Monthly visitor (minutes)= (Average Visits per Unique Monthly Visitor)× (Average Time Spent per Visit (minutes).For 2014 or B = 2.0 × 8.0 = 16.0 minutes.

Stickiness Marketing Dashboard -Consider the Stickiness Marketing Dashboard Above for an Automobile Dealership.To