The benefit of customization in the online environment is that
A) a highly interactive and individualized information and exchange environment is created for shoppers and buyers.
B) it helps customers reduce their search costs and more conveniently find the offerings with the desired features.
C) it protects online consumer privacy about the customized products and services they desire.
D) it records users' visits to websites, which enhances online consumers' convenience in future visits by suggesting offerings that may be of interest to them when they access the site.
E) it reduces costs and wasted coverage both for the buyer and seller.

Question

Quizplus · Accepted Answer

Customization in the online environment allows for a highly interactive and individualized information and exchange environment to be created for shoppers and buyers. This is because customization allows users to tailor their online experience to their specific needs and preferences. For example, users can customize their search results, product recommendations, and even the layout of their favorite websites. This level of customization makes the online shopping experience more convenient and enjoyable for users.

The Benefit of Customization in the Online Environment Is That