The growing practice of not only customizing a product but also personalizing the marketing and overall shopping and buying interaction for each customer is referred to as
A) connectivity.
B) customerization.
C) customer digitalization.
D) online facilitation.
E) intermediation.

Question

Quizplus · Accepted Answer

Customerization refers to the practice of personalizing both the product and the marketing experience for each customer, tailoring the entire shopping and buying interaction to individual preferences.

The Growing Practice of Not Only Customizing a Product but Also