When each outgoing e-mail message on Microsoft's Hotmail included the tagline,"Get your Private,Free E-mail from MSN Hotmail," it was using
A)opt-out marketing.
B)viral marketing.
C)customerization.
D)niche marketing.
E)buzz marketing.

Question

Quizplus · Accepted Answer

Viral marketing is an Internet-enabled promotional strategy that encourages individuals to forward marketer-initiated messages to others via e-mail,social networking websites,and blogs.

When Each Outgoing E-Mail Message on Microsoft's Hotmail Included the Tagline,"Get