Showrooming refers to
A) areas in retail stores where point-of-purchase displays are used to show goods for sale.
B) an arrangement whereby a firm reaches different buyers by employing two or more different retail layouts and atmospherics for the same basic product.
C) competition among retail firms in different types of businesses but which sell the same product.
D) retailers that utilize and integrate a combination of traditional store formats and nonstore formats such as catalogs, television home shopping, and online retailing.
E) the practice of examining products in a store and then buying them online for a cheaper price.

Question

Quizplus · Accepted Answer

Showrooming is the practice where consumers examine products in a physical store and then purchase them online at a lower price.

Showrooming Refers to