Cross-channel consumers who are motivated by price,avoiding shipping costs,immediate possession of a product,and easier returns may participate in
A)multichannel searching.
B)webrooming.
C)showrooming.
D)social commerce.
E)multichannel retailing.

Question

Quizplus · Accepted Answer

Cross-channel consumers who shop online but buy offline engage in webrooming-the practice of examining products online and then buying them in a store.While lower price is a significant motivator for webrooming,webroomers cite other factors as well: avoid shipping costs,gain immediate possession of a product,and allow for easier returns.

Cross-Channel Consumers Who Are Motivated by Price,avoiding Shipping Costs,immediate Possession