The blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in the traditional marketplace and online is referred to as
A) multichannel marketing.
B) strategic channel alliances.
C) dual-track reselling.
D) dual distribution.
E) retail segmentation.

Question

Quizplus · Accepted Answer

Multichannel marketing involves using multiple channels to reach customers, both online and offline, to create a cohesive and reinforcing customer experience.

The Blending of Different Communication and Delivery Channels That Are