Developing a customer journey map,including uncontrollable touchpoints,is a useful first step in implementing
A)cross-functional teams.
B)social commerce.
C)multichannel marketing.
D)dual distribution.
E)market penetration.

Question

Quizplus · Accepted Answer

Efforts to implement multichannel marketing involve three steps.The first is to document cross-channel consumer behavior,and that can be done with a customer journey map.

Developing a Customer Journey Map,including Uncontrollable Touchpoints,is a Useful First