Essential in implementing multichannel marketing is to
A) provide access to human service representatives to assist in making purchases, regardless of channel.
B) encourage shoppers to research online but then buy in store.
C) provide information on how items can be used and where they can be purchased primarily online, where most searches start.
D) convey a consistent customer experience through consumer touchpoints and messages across channels.
E) share information on customer preferences and buying habits with competitors.

Question

Quizplus · Accepted Answer

A consistent customer experience across all channels ensures that customers receive the same message and level of service, which is crucial for effective multichannel marketing.

Essential in Implementing Multichannel Marketing Is to