The Clinique Division of Estée Lauder, Inc., markets cosmetics and built its business in traditional department stores. Clinique now reports 80 percent of current customers who visit its website later purchase a Clinique product at a department store. Clinique has become a ________ marketer.

Question

Quizplus · Accepted Answer

Clinique is a multichannel marketer because it engages customers through multiple channels, such as its website and traditional department stores, to drive sales.