Pizza Hut's program to identify a summer intern, or ________, responsible for monitoring and encouraging dialog on Twitter and other social media networks, is an example of how the brand is building on existing platforms and making effective use of the massive social marketing infrastructure.
A) Trusttern
B) Twintern
C) Stutern
D) Brandtern
E) Blogtern

Question

Quizplus · Accepted Answer

Pizza Hut's program to identify a summer intern responsible for social media engagement is called "Twintern," combining "Twitter" and "intern."

Pizza Hut's Program to Identify a Summer Intern, or ________