To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following except which?
A)measuring the results of the Warm Delights experiments
B)repeating the Warm Delights marketing experimentation process
C)testing colorful microwaveable trays for heating
D)putting a Warm Delights prototype dessert in a store
E)improving the Warm Delights prototype

Question

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved all of the following except which?
A)measuring the results of the Warm Delights experiments
B)repeating the Warm Delights marketing experimentation process
C)testing colorful microwaveable trays for heating
D)putting a Warm Delights prototype dessert in a store
E)improving the Warm Delights prototype

Quizplus · Accepted Answer

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf,the Warm Delights team ran marketing experiments that involved putting a prototype dessert in a store,measuring the results,improving the prototype,and repeating the process.The special packaging is based on the team's research that showed extending the black microwavable bowl outside the edges of the Warm Delights package communicated its cooking convenience to prospective buyers.

To Overcome the Problem That Occurs During Product Development When