The mathematical function that relates the expense of marketing effort to the marketing results obtained is referred to as
A) marketing ROI.
B) market share profitability.
C) share point analysis.
D) synergy analysis.
E) a sales response function.

Question

Quizplus · Accepted Answer

A sales response function describes how marketing efforts translate into sales or other marketing results, showing the relationship between marketing expenses and outcomes.

The Mathematical Function That Relates the Expense of Marketing Effort