The Essence of Resource Allocation Is That

The essence of resource allocation is that

A) company resources are allocated effectively in the strategic marketing process by converting marketing actions into marketing information.
B) individual management tools and techniques that a firm chooses to use are less important than flawless execution of the ones it does use.
C) sometimes you have to break the rules to spend every dollar in a budget.
D) incremental resources should be put where the incremental returns are greatest over the foreseeable future.
E) individual management tools and techniques have no direct relationship to superior business performance in the companies.