The information needed for the marketing program, Step 3 of the planning phase, includes
A) positioning studies.
B) market-product grids with targets.
C) detailed plans to execute the marketing program.
D) projected future sales, expenses, and profits.
E) trends for industry and competitors.

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The Answer of The information needed for the marketing program, Step 3 of the planning phase, includes
A) positioning studies.
B) market-product grids with targets.
C) detailed plans to execute the marketing program.
D) projected future sales, expenses, and profits.
E) trends for industry and competitors.

The Information Needed for the Marketing Program, Step 3 of the Planning