Figure 22-3

-In Porter's generic business strategies shown in Figure 22-3 above,Box C refers to a ________ strategy.

Question

Figure 22-3
 
-In Porter's generic business strategies shown in Figure 22-3 above,Box C refers to a ________ strategy.

Quizplus · Accepted Answer

Porter's four generic business strategies are cost leadership,differentiation,cost focus,and differentiation focus.Box C represents a differentiation strategy,which requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.

Figure 22-3 -In Porter's Generic Business Strategies Shown in Figure 22-3 Above,Box