Figure 22-3

-In Porter's generic business strategies shown in Figure 22-3 above,Box D refers to a ________ strategy.
A)cost leadership
B)quality focus
C)differentiation focus
D)cost focus
E)differentiation

Question

Figure 22-3
 
-In Porter's generic business strategies shown in Figure 22-3 above,Box D refers to a ________ strategy.
A)cost leadership 
B)quality focus 
C)differentiation focus 
D)cost focus 
E)differentiation

Quizplus · Accepted Answer

Porter's four generic business strategies are cost leadership,differentiation,cost focus,and differentiation focus.Box D represents a cost-leadership strategy,which focuses on reducing expenses and,in turn,lowers product prices while targeting a broad array of market segments.

Figure 22-3 -In Porter's Generic Business Strategies Shown in Figure 22-3 Above,Box