Many people are concerned about eating healthy, but many of these same people still grab lunch at fast-food restaurants because the restaurants are convenient and they like cheeseburgers. Burger King has created a veggie burger that "tastes like the real thing without all the fat." Burger King is most likely using a ________ to attract this large market that encompasses many different segments.

Question

Quizplus · Accepted Answer

Burger King is using a differentiation strategy by offering a veggie burger that appeals to health-conscious consumers who still want the taste of a traditional burger, setting their product apart from competitors.

Many People Are Concerned About Eating Healthy, but Many of These