Multiple Choice
A cost focus strategy refers to one of Porter's generic business strategies that
A) focuses on reducing expenses and,in turn,lowers product prices,while targeting a broad array of market segments.
B) requires products to have significant points of difference to target one or only a few market segments.
C) requires products to have significant points of difference to charge a higher price while targeting a broad array of market segments.
D) involves controlling expenses and,in turn,lowering product prices targeted at a narrow range of market segments.
E) seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
Correct Answer:
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