Hard Candy is a cosmetics company that markets the Palm Palette-all the makeup a "girl-on-the-go" needs without a cumbersome makeup bag.It comes in three shades-glam,funky,and girlies.Hard Candy targets women who are 20-somethings.Which one of Porter's generic business strategies is Hard Candy most likely using?
A) differentiation focus
B) cost focus
C) differentiation
D) cost leadership
E) profit enhancement
Correct Answer:
Verified
Q75: Many people are concerned about eating healthy,
Q80: A differentiation strategy refers to one of
Q81: Figure 22-4 Q82: A differentiation focus strategy refers to one Q83: One of Porter's four generic business strategies Q85: Synergy analysis seeks opportunities by finding the Q86: The five alternative marketing strategies that can Q87: Synergy analysis refers to Q88: Figure 22-4 Q89: Office Max provides low product prices for
A)identifying a company's potential
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