The more a marketing plan is based on ________, the less uncertainty and fewer risks are associated with executing it.
A) opinions
B) intuition
C) facts and valid assumptions
D) past historical data
E) alternative contingencies

Question

Quizplus · Accepted Answer

A marketing plan based on facts and valid assumptions is grounded in reality and evidence, reducing uncertainty and risks compared to plans based on opinions or intuition.

The More a Marketing Plan Is Based on ________, the Less